In the endless scroll for online content, we’re all looking for something that hits differently. We want the drama, the savage replies, the hilarious back-and-forth—what Nigerians have perfectly termed ‘Gbas Gbos’. While global apps give us a taste, a new social media platform, Zagasm, is making this local flavor its main course. Launched by Nigerian tech CEO GU Abraham, Zagasm is betting its future on a simple but powerful idea: to win over Africa, you have to speak its many languages, including the language of its slang. This is where Zagasm’s strategy becomes a masterstroke. While global algorithms can detect a viral dance, can they understand the deep, communal pain and humor behind the word ‘sapa’? Can they distinguish between friendly banter and a serious insult when someone is being told they will “see shege”? Probably not.
By building a platform centered on the lived experiences of young Africans, Zagasm is creating a space that feels like home. The content is built around in-jokes that don’t need a 10-minute explanation, celebrating everything from the chaos of dealing with a Lagos bus conductor to the unique dynamics of getting a message from an African parent. This focus on authenticity creates a vibe, a sense of community that makes users feel seen and understood in a way that a one-size-fits-all global platform cannot. This isn’t just a gimmick; it’s a brilliant business strategy. Authenticity drives unmatched engagement. When content is deeply relatable, users don’t just view it—they share it, comment on it, and make it part of their daily conversations. This is a game-changer for local creators who can finally make content without watering it down, and it offers a golden opportunity for African brands to connect with consumers in a way that feels genuine. Zagasm is proving that the future of tech in Africa isn’t just about solving problems, but about celebrating identity. So, if you’re looking for your daily dose of undiluted ‘Gbas Gbos’ and a feed that truly gets you, Zagasm is making it clear that it’s the place to be.
